The ABC’s of CBD

Columbia Care

Columbia Care is leading the revolution in trusted, medical cannabis. They rose up to the big challenge of bringing the scientific method into a wild west industry. We rose up to the big challenge of creating packaging and web assets that drove sales and satisfied regulators. You could say the bar was set…ahem…high.

primary packaging

Product lines need product homes, and luxury brands need luxury branding. We developed the packaging system for Columbia Care’s flagship product line, Columbia Care Platinum.

above board across the board

Meet Columbia Care Platinum, Nurtr, and One, the CBD product lines. Also meet the design miracle of getting massive amounts of government-mandated regulatory text onto tiny cartons, labels, and dielines. All while maintaining a clean and cohesive look across more than 12 SKUs.

typography
integration and iconography

Columbia Care has consistent formulations and flavors that stretch across all product lines. We created a cohesive visual system of icons and colors to keep customers in the loop, no matter which sub-brand they chose.

Product Imagery
wild wild web

This website is actually 50 websites. Every US state has different cannabis regulations, so we worked with Columbia Care to deliver a homepage that adapted to each (and every) State. 
What might look simple has a whole lot going on under the hood.