J&J is a global powerhouse brand and Re/mark has been proud to partner with them on a medicine cabinet’s worth of projects, from iconic product packaging redesigns to updating sales materials to internal communications strategies. Re/mark’s deep experience with global CPG brands uniquely positions us to understand the complexity and challenges of J&J’s brands’ needs.
We partnered with BAND-AID on their licensing strategy, working with Disney, Marvel, and more than a dozen other co-branding properties. Not only did we strategize effective licensing partnerships for BAND-AID’s desired demographics, we created fun & flexible packaging, ensuring that iconic brands play nice for corporate and consumer.
J&J tasked us with unifying the design of their FIRST AID kits. Market research showed that images of trusted J&J brands would outsell generic options. Our job was to create a cohesive design, without changing the carton, that incorporated the right images and told the right story.
