Leadership Team

Rusty Clifton lifts brands as if they were people. How do you feel on your best day? And how do you make your best day your “everyday”? With awards from Cannes, Art Directors Club, One Show, Clio, and the AIGA (among others) Rusty’s approach has elevated companies across all market shares – from household names like Disney, AMEX, Nickelodeon and Mattel to global CPG brands like Estee Lauder, Band-Aid, Listerine, and Benadryl to non-profits to up-and-coming start-ups. Rusty founded Re/Mark in 2015 to bring NYC branding muscle to the mountains of Salt Lake City. He holds an MFA in design from the School of Visual Arts and a BFA in design from Brigham Young University.

Give Hayley Adams a little time to noodle and she’ll find a fix to even the most complex problems on any project. Big team problems, huge API snafus, contractors that are a little rough around the edges – Hayley finds the smoothest solution. She’s a visual designer by education, whose versatility has led to increased responsibility in brand identity, content strategy, and conceptual design. Her emotional intelligence and empathy keep clients and coworkers united, working together towards shared goals.

Aaron Allen is an award-winning storyteller who has worked to craft brand voice and story with small companies, tech unicorns, and everybody in-between. He loves focusing on solving customer problems, helping brands define what makes their solution special. Then it’s just a matter of marketing that solution with own-able systems and magnetic language. Aaron holds advanced degrees in literature and writing from Brigham Young University and Columbia University.

Sam Sturgeon can dissect decisions big and small. Big in the sense of 20+ years of experience (and a PhD in Mathematical Demography) with big data, big trends, and highly advanced statistical analysis. And small on the level of each personal human decision, as he also holds a PhD in Human Development and is a recognized expert in the science of decision-making and individual human behavior. His rare ability to read both the market trend and the human idiosyncrasy has led to work with some of the worlds biggest brands: Microsoft, Google, Amazon, Honda, Pfizer, Astra-zeneca, Bank of America, Disney, etc. His talent as a thought-leader and communicator has led to publication in the New York Times, USA Today, Wall Street Journal, Washington Post, among others.

There’s always more creative and connective ways to learn and grow, and Stephanie Ott has made a career out of bringing people together to build them. Her hands-on experience with instructional design at nonprofits and her considerable education – M.S. in Education and Social Change from the University of Miami – have given her versatile problem-solving skills across all types of organizations.

Amelia O’Neill believes that great project management elevates teams to create inspired work together, not just hit deadlines. Clear communication and visualization builds buy-in and boosts impact. Efficiencies at all levels make even tight timelines realistic. Amelia has over seven years experience driving creative projects forward. And it helps when you understand the creative mind: an accomplished artist, Amelia holds a BA and MFA in Studio Art from Brigham Young University.