Alder & Tweed has always made amazing, affordable furniture, one of many reasons they’ve been a trusted wholesaler for decades. When they wanted to take the big big step of stepping out beyond the factory, they turned to Re/mark.
We started from scratch with focused strategizing to identify the brand’s key insights. From there we created an image system including all-new photography, typography, logos, color palette, and more. Finally we went out to meet the world, creating their ecommerce website, catalogs, email campaigns, and online and printed ads.
Since the rollout of the new branding at industry trade shows in Las Vegas and North Carolina, Alder & Tweed has experienced unprecedented sales growth. Name recognition is spreading exponentially and the company is poised to become a household name in furniture.